Meet Apryl Hall

Strategic storyteller with 12 years of experience crafting compelling content across marketing materials, websites, and books. Proven ability to develop clear, concise, and impactful writing that engages audiences and achieves marketing goals. Skilled in research, editing, and meeting deadlines. Passionate about using the power of words to connect and inform. Away from my job, I’ll be designing swag, writing fiction, and petting a dog.

Experience

Director of Marketing

FreedomWay Trucks, 2016-Present

  • Developed and executed data-driven marketing strategies utilizing website content, social media campaigns, and email marketing initiatives to increase brand awareness.

  • Spearheaded the creation of compelling website content, social media posts, email campaigns, and sales collateral, resulting in a 129% increase in web traffic over two years.

  • Oversaw the marketing budget and allocated resources effectively, reducing ad spend by 73% from 2019 to 2022. Today, I manage an ad budget of approximately $13,000/month.

  • Analyzed market trends and consumer behavior to inform marketing decisions. Grew an email marketing list from zero to 2,175 active subscribers within two years.

  • Managed relationships with external partners, such as marketing agencies and advertisers. Initiated and led the implementation of a new CRM (Hubspot).

  • Analyzed the effectiveness of marketing campaigns and provided regular reports on key metrics, such as website traffic and sales conversions. I grew our Instagram audience by 986% and built a YouTube channel from zero to 427 subscribers in one year.

Freelancer

2019-Present

Freelance Writer & Ghostwriter (Dog House Writer)

  • Developed and delivered diverse content, including ghostwriting nonfiction books, crafting blog articles, transcribing and writing descriptions for podcasts, website copywriting, and engaging social media content.

Communications Specialist

Beau Rivage Resort & Casino/MGM Resorts

2014-2016

  • Managed media inquiries and coordinated interviews with key personnel.

  • Built and maintained strong relationships with media contacts.

  • Developed and crafted clear, concise, and engaging content for various communication channels, including press releases, media advisories, website copy, newsletters, and social media posts.

  • Managed and maintained a content calendar to ensure timely delivery of all communication materials.

  • Edited and proofread all communication materials for accuracy, consistency, and adherence to brand voice.

Staff Writer

Coast Observer Magazine, 2012-2019

  • Wrote in-depth feature stories on venues, restaurants, and nightlife which garnered significant reader attention.

  • Contributed to the success of the Bar & Nightlife of the Coast Observer by consistently producing high-quality content.

  • Tailored writing style and approach to cater to diverse audiences and specific sections of the Coast Observer.

Online Portfolio

Please click HERE to view my portfolio.

Contact

Cell 228-324-7693

Email apryl@doghousewriter.com